Design Sales Contests That Drive Real Motivation
Contests should motivate every rep—not just your top closer. The best competitions reward consistency, improvement, and teamwork. ScoreboardBuzz helps you design contests that align with your sales strategy while still being fun. You can set up formats that recognize different kinds of wins and track them in real time. Let’s explore what makes a contest worth playing—and worth repeating.
Why Sales Contests Lose Steam
Most contests burn out because they’re too repetitive or only reward the same few people. Reps lose interest when they feel like they can’t win. If the rules aren’t clear or if the contest doesn’t tie back to their daily goals, participation drops. Contests become noise instead of motivation. What started as a way to energize the team ends up undermining morale.
Contests That Reps Actually Want to Win
ScoreboardBuzz flips the script with contests built for real performance engagement. You can design games based on calls, deals, demos, or custom KPIs. Split contests by role or team to keep them fair, and automate scoring so everything stays transparent. Reps see exactly what they need to do to win—and stay motivated along the way. It’s structure and strategy, not just competition for the sake of it.
Contests That Motivate Every Rep
ScoreboardBuzz keeps things fresh, fair, and fun—so your team actually shows up to win.
Multiple Contest Modes
Run sprints, streaks, or milestone competitions. Mix up formats to keep engagement high without burning reps out.
Points for Key Actions
Tie rewards to the KPIs that matter most—calls, demos, pipeline adds—not just closed deals.
Automated Recognition
Celebrate winners (and improvers!) with automated alerts, badges, and leaderboard spotlights.
Gamified Rep Recognition
Turn routine sales updates into public wins. Gamified recognition gives every rep a reason to celebrate progress, effort, and consistency.
How do I run sales contests that actually motivate reps?
Sales contests work when reps actually want to win them. That means clear goals, fair rules, and formats that reward effort—not just outcomes. ScoreboardBuzz gives you everything you need to create contests that energize, engage, and drive performance. You can track activity, highlight wins, and automate rewards based on any metric. With the right structure, contests go from busywork to behavior-changing strategy.
What people are sayingAgents and coaches around the country love ScoreboardBuzz
ScoreboardBuzz has been a game changer for my company. They make it very easy to track the most important activities we need to execute on a daily basis. The entire team sees the score and knows what they need to do to win the day. I would highly recommend ScoreboardBuzz to anyone wanting to easily track important activities and create a competitive sales environment.
ScoreboardBuzz is one of the most important resources, critical for our daily operation. In a virtual sales world, it allows us to have up to the minute accountability while making each day a game and competition. Knowing real-time stats is fun but this also creates coaching opportunities when activity is low. The daily in-game adjustments are crucial for our teams success!
We LOVE ScoreboardBuzz! With my agents spread out and working remote, SBB allows us to stay engaged with each other and compete on the activities that we know leads to making more money. Through competition, everyone wins, not just the agent at the top of the board but everyone that challenges themselves to compete. This app really does make us better!
